Latest news and insights.

Marketing, including travel marketing, is a consistently evolving industry. However, one thing that never changes is the value of storytelling in your travel marketing and other promotional campaigns.

Sustainability and eco-consciousness are vital requirements in the sustainable tourism industry, and many different companies use that to their advantage. However, in many cases, the claims made by various brands are just that: claims.

In marketing, understanding your audience is everything. This is especially true for travel brands, where a single mistake can lead to lost bookings and damaged reputations.

Few industries were as affected by the global COVID-19 pandemic as the travel industry. The shutdown of tourism upended the sector, forcing it to navigate unprecedented challenges.

Adventure tourists comprise a fair share of today's tourism industry. So you have the best possible effects, it is essential to know exactly what kind of travel branding to practise for adventure travel businesses.

In order to succeed as a travel and leisure brand, businesses need to find ways to differentiate themselves and provide exceptional customer experiences. One powerful strategy to achieve this is through personalisation.

Nearly 76% of global travellers expressed a desire to travel sustainably in 2023, according to Booking.com. But, 39% of travellers did not trust brands that labelled themselves as sustainable.

You know better than anyone that the travel and leisure industry is highly competitive. That’s why you need a solid digital marketing strategy behind your brand.

Your brand strategy is the roadmap that guides your business’s identity, messaging, and positioning in the marketplace. It serves as the foundation for all business activities, from product development to marketing and customer services.

The rise of the digital nomad lifestyle has redefined what it means to work in the 21st century. Without needing to be in a traditional office, digital nomads are people who are free to explore the world while earning a living.

Your website is the first platform on which potential customers will interact with your brand. A successful website is not just visual, but works effectively and quickly. 

Whether you're hosting a small local gathering or a large-scale conference, promoting your event effectively requires a solid digital marketing strategy. There are so many options available online that it can be easy to get overwhelmed, but with the right tools and strategies you can reach your target audience and maximise attendance.