ROAM
Sharing the world’s greatest undiscovered secrets
The challenge
Led by founder Carissa Western, Roam takes people on exclusive excursions to the remotest places on the planet, including Tadrart Rouge in Algeria, Socotra, Angola, and Eritrea. Roam needed a comprehensive website that highlighted their unique travel destinations, immersive experiences, and founder Carissa Western’s vision for exploring the world’s greatest undiscovered secrets.
Roam’s goal was to create a digital platform that would not only showcase their offerings but also serve as a powerful tool for driving business growth and establishing Roam’s presence in the travel industry.
Despite their strong brand identity and unique offerings, Roam faced the challenge of creating a compelling digital presence from scratch. They needed a website that was visually engaging, easy to navigate and able to capture the essence of the extraordinary experiences they offer. This new digital platform was essential for enhancing user engagement, attracting potential clients and converting them into loyal customers.
Given Carissa’s frequent travels out of the UK to scout new locations in Africa and beyond, maintaining seamless communication between her and our team was crucial. To ensure that our visual design met her expectations and captured the adventurous spirit of Roam, we scheduled regular Zoom catch-ups. These meetings allowed us to share our latest work, receive timely feedback and keep the momentum going as the project progressed.
“I had a wonderful experience designing my website with Boost. The team is dynamic and passionate and always went above and beyond to understand my business, brand and ideas and to translate those into a beautiful, unique, and powerful end product.”
Carissa Western
Founder
The solution
A one-of-a-kind design aesthetic
Our talented design team created a completely bespoke design aesthetic to dovetail with Roam’s existing core brand guidelines and palette. Although the site design was complex since each destination was given its own unique feel, our developers went above and beyond to ensure that even on smaller screens, the visual sense of immersion in the different cultures and stunning landscapes was retained.
Inspiring design
We crafted a fresh design styling that reflects the exotic locations Roam offers. Each destination page was given a unique visual identity to convey the distinct atmosphere and adventure it promises, incorporating bold imagery, vibrant colours and intuitive layouts.
Mobile-friendly
Understanding the importance of accessibility, especially for a travel brand, we emphasised responsive, mobile-friendly layouts. Our design and development teams collaborated closely to ensure that the immersive experience of Roam’s destinations was seamless across all devices. Whether on a smartphone, tablet or desktop, users can easily explore and get inspired by Roam’s offerings no matter how they access the site.
Innovative management
Customised CMS
We implemented a customised Content Management System (CMS) within Webflow to support Carissa and her team in managing the website independently. This allows Roam to effortlessly update content, add new destinations, and keep their audience informed about the latest excursions and travel experiences without needing ongoing technical support.
Encapsulating a unique, rewarding travel experience
With the increasing consumer interest in ethical tourism, Roam has captured the imagination of the 30-something traveller looking for a unique, rewarding travel experience. The new website effectively showcases Roam’s commitment to offering exclusive excursions to some of the remotest places on the planet, while maintaining a strong emphasis on sustainability and ethical travel practices.
The addition of Dahlak, a cluster of islands on the Red Sea coastline, as a fifth upcoming location highlights Roam’s continued expansion and dedication to providing unparalleled travel experiences. The website now serves as a powerful tool for communicating Roam’s brand values, unique destinations and the immersive adventures they offer.
By partnering with Boost, Roam has successfully established a compelling digital presence that not only enhances user engagement but also reinforces their position as a leader in the remote travel industry.
The collaboration resulted in a visually stunning, user-friendly website that reflects the adventurous spirit and ethical values of the Roam brand, while ensuring that both environmental and social impacts are sustainable.
Ready to grow your bespoke travel brand?
To find out how we can help, get in touch with one of our travel marketing experts today.
What we do.
Brand Design
Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy.
Brand Experience
As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.
Brand Evolution
From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.