Café Volonté
Crafting a café brand for health-conscious Londoners
The challenge
Café Volonté is the brainchild of Vidushi Binani, a Cordon Bleu graduate and leading nutritionist, and Hayele Ryan, a personal trainer and fitness expert. The concept was founded on the duo’s shared belief in living an active life of abundance. From its humble beginnings with one café in Chelsea, Café Volonté quickly expanded to additional premises in Piccadilly and Fitzrovia, with an ambitious growth plan to target more affluent Central London locations in future.
Café Volonté needed a digital presence that could match their expanding physical footprint and resonate with their brand’s philosophy of health, fitness, and wellness. They wanted a website that not only showcased their unique offerings, but that also captured the essence of their brand’s commitment to a balanced and active lifestyle. It also needed to provide seamless user navigation, engage their target audience effectively, and offer detailed insights into their services, menu, and wellness philosophy.
With the physical café’s opening date looming, Vidushi and Haylene’s time was at a premium. To align with their dynamic schedule, the Boost team had to work in agile sprints of concept creation followed by quick adaptations within reduced turnaround times.
The solution
A fresh look and feel
Taking inspiration from Café Volonté’s brand book, our creative team produced a fresh look and feel for the website that transmits the core message of wellness, while still allowing space for the amazing food photography to shine. The design allowed visitors to easily navigate through the site while feeling inspired by the visual representation of the café’s offerings.
Custom CMS
Using Webflow, we built a CMS Collection for the blog that allows the site to be easily updated with new content by the client as and when required. This custom CMS means that Vidushi and Haylene are able to share their latest news, health tips, recipes and updates directly with their audience - which keeps the website dynamic and engaging.
Modular design
Thanks to the site’s modular design, Vidushi and Haylene’s team can adapt the layout to feature new promotions, seasonal menus or special events without the need for extensive redesign work. The modular approach also supports future scalability as Café Volonté continues to grow and expand.
Supportive growth
Continuous support for growth
To ensure continuous growth, we focused on growth-driven design, leveraging Webflow’s built-in features for regular updates, content optimisation, and performance enhancements. This approach kept the site dynamic, user-friendly, and primed for ongoing success.
A great idea, well executed
Since its launch, Café Volonté has seen remarkable success, with features in well-known print publications such as Harper’s Bazaar, Cosmopolitan, and Hello!. This widespread recognition is a testament to the perfect blend of a talented client, a great idea, and our ability to execute on their vision.
Our collaboration with Vidushi and Haylene has resulted in a digital presence that not only highlights their unique offerings but also supports their ambitious growth plans. The visually stunning, user-friendly website reflects the vibrant and healthy lifestyle promoted by Café Volonté, ensuring that they stand out in the competitive Central London market.
Through regular communication and a collaborative approach, we were able to deliver a website that truly represents the Café Volonté brand while also being a powerful tool for engaging their target audience and driving business growth.
The project exemplifies how a strategic approach to design, development, and content management can elevate a brand’s online presence and contribute to its ongoing success.
Ready to grow your restaurant brand strategically?
To find out how we can help, get in touch with one of our restaurant marketing experts today.
What we do.
Brand Design
Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy.
Brand Experience
As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.
Brand Evolution
From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.