75 years of safari heritage, elevated digitally

The challenge

Founded over 75 years ago, Ker & Downey Safaris is a prestigious safari outfitter renowned for its luxury camping and top-end lodge safaris across East Africa. Their services include immersive wildlife experiences, high-end accommodation, and personalised itineraries tailored to discerning clients worldwide.

Despite their esteemed reputation, Ker & Downey Safaris faced a significant challenge: their digital presence was outdated and failed to showcase their extensive range of services and unique offerings effectively. The website was difficult to navigate and did not reflect the high standard and luxury experience that the company is known for. This not only impacted user engagement but also hindered their ability to attract and convert potential clients.

To address these issues, Ker & Downey Safaris sought to rejuvenate their online presence with a comprehensive website redesign. The goal was to create a digital platform that would not only be visually appealing and easy to navigate but also serve as a powerful tool for illustrating their wide array of services, thereby driving more business to the company.

Additionally, Ker & Downey Safaris aimed to integrate their rich heritage and conservation efforts prominently into the digital experience, ensuring that potential clients could fully appreciate the unique value and impact of their safari adventures. The new website needed to seamlessly combine stunning visuals, engaging content, and intuitive navigation to reflect the brand's excellence and attract a global audience of discerning travellers.