Digital Podge
A nostalgic return to the future
The challenge
Digital Podge is known for its exclusive, invitation-only lunches that are a highlight for UK business leaders and influencers across the creative, digital, sport, and music industries. Events are held five times a year, and offer a unique networking opportunity in a relaxed and informal setting. Each year, a different agency is tasked with crafting a distinctive theme for each of the five lunches, resulting in five unique concepts that captivate and engage attendees.
For the 2023 Digital Podge event that marked the company’s 20th anniversary, Boost was tasked with bringing a fresh and imaginative theme to life. With the recent buzz around AI advancements, Boost aimed to creatively explore this trend while infusing a sense of nostalgia that would resonate with the diverse Podge audience.
“Brilliantly organised and punctual and always ahead of time. We never had an issue throughout the entire project, and if one was thrown up our end they managed it professionally and with style. Their openness and the communication and ability to discuss and be heard is impressive. Perfect project in our eyes in terms of what and how they delivered.”
Clare Jones
Marketing Director
The solution
Time travel theme: Back to the Future meets AI
We developed a theme centred around the popular 1985 sci-fi film, Back to the Future. This concept allowed for a playful exploration of technological evolution, contrasting the past with the future in a way that was both engaging and thought provoking. The theme was designed to appeal to the Podge audience’s appreciation for creativity, innovation - and nostalgia.
Event branding and visual design
We developed a visual identity that merged Back to the Future aesthetics with a modern twist. The design featured retro-futuristic typography, neon colours and digital motifs that created a nostalgic yet contemporary vibe. This style was applied consistently across all event materials, ensuring a cohesive experience.
Experience design
We added engaging interactive features to immerse attendees in the event's theme and bring the Back to the Future theme to life. A key highlight was the Digital Podge newspaper, which included playful stories about possible future events to add a layer of fun and creativity to the experience.
Innovation
Creating an engaging digital experience
To enhance the event's impact, we focused on making the Digital Podge website highly interactive and engaging. The development agency involved in the project incorporated dynamic interactions and animations that aligned with the Back to the Future theme, making the website itself an integral part of the event experience. These elements were designed to captivate the audience and keep them engaged so that the digital aspect of the project was as immersive as the physical event.
A well-crafted theme backed by innovative execution
The 2023 Digital Podge event was a great success, proving to be both nostalgic and memorable for attendees. By integrating digital elements, creative visual design and engaging content into a Back to the Future theme, we demonstrated our ability to blend creativity with strategic execution.
The project set a high standard for future Digital Podge events and exemplified how a well-crafted theme, supported by innovative digital experiences, can elevate an event and create a lasting impact.
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What we do.
Brand Design
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