UX Strategy Design Agency
Strategically improve your website’s user experience.
You may have a website, but is it doing its job? Through a robust user experience (UX) strategy, we’ll help you make sure your website is working in the best way possible to help your business thrive.
What is a UX strategy?
Chances are you already have a website - along with data and analytics to go with it. Even so, you may still be making assumptions about how your users interact on your site, and whether they’re finding the information they need to get where they want to go.
A UX strategy can help you understand how your website is performing, where it’s going wrong (for example user engagement drop off) and what can be improved. Once you really understand what’s happening on your site, you can make the best possible decisions about what can be done better. Because a UX strategy informs the site’s design, we complete it before looking at UX or UI design.
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Why is a UX design strategy important?
Understand the core issues of why your users are not converting.
Design the optimal navigation and information architecture for your users.
Structure your pages to ensure a logical user flow.
Help define your website goals and put together a plan to achieve them.
Prioritise features and updates relevant to the user following the data analysis.
Align your business goals with the needs of your user.
What will you get?
Website audit.
We analyse your website to understand the user journey, navigation flow, gaps and opportunities to improve.
User testing/interviews.
We’ll conduct tests with a sample of your users to get real insights into how they feel about your website and the product and service you’re selling.
Usability research.
Through desk research and analysing the data you have, we’ll gain a deep understanding .of how your website is performing for your users.
From here, we’ll compile a comprehensive report with the quantitative and qualitative findings from our interviews and research. Next, we’ll provide you with a set of conclusions and recommendations that will inform the UX and UI design.
Ready to get started with your
UX Strategy?
Whether you need help with one of these aspects or a combination, we can help. Chat to us today.
Why use Boost for your
UX strategy?
Here’s what makes us different:
We analyse - and then implement too.
While many UX design agencies may be able to provide recommendations for your website, not many are able to execute them. As well as helping you with a UX strategy, we’re also able to work on the UX and UI design that follows from it.
It’s cost effective.
User research conducted by UX research and strategy agencies can be prohibitively expensive. Our service is relatively affordable in comparison, while still offering valuable insights that are comprehensive and grounded in research and experience.
It’s holistic.
Because our UX strategy is done by our design and strategy team, we have a firm grasp of how it will translate to the UX and UI design stages. And, since there’s less friction throughout the UX and UI process as a whole, there’s more efficiency and better value for money overall.
FAQs.
Have any questions not covered in this list? Looking to partner with us? Contact us and let's talk!
How long does a UX strategy take?
Is a UX strategy right for my business?
What businesses do you work with - and which ones do you not?
Ready to clarify your UX strategy for the best chance of success?
Book a free intro call with our head of strategy now.
Our case studies.
Browse examples of UX strategies we've created for other clients.
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What we do.
Brand Design
Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy.
Brand Experience
As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.
Brand Evolution
From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.