Brand Strategy Agency
Build the brand foundation to your business.
People resonate with brands they recognise and trust. Plus, if someone feels a connection with your brand, they’re more likely to be loyal champions of it, perhaps for months or even years to come.
A comprehensive brand strategy will help you clarify the core values, personality, purpose, mission and promise of what you’re delivering, making you a better choice for your target audience.
People buy from brands, not companies.
It’s not just the big multinational brands who have a solid brand presence. No matter what its size, every business needs a story behind it: a reason for being who they are and doing what they do. As a brand strategy agency, we’ll help you clarify exactly what it is that drives you to do what you’re doing. If you haven’t defined your brand, you may not be talking to the right people or expressing exactly who and what your business is.
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A roadmap for who you are.
A brand strategy goes far beyond defining an identity, a logo or a colour palette. It encompasses your company’s promise, personality, tone of voice, messaging style and positioning statement. Think of it as the roadmap that helps build a loyal customer base. It also helps clarify who you are to employees, partners, suppliers and investors.
When would you need a brand strategy?
You want to create a better connection between your brand’s digital experience.
You have an existing brand but want to refresh it.
You have a brand identity, but no clear strategy for how to use it to reach your desired customers.
You have your brand values in place, but you don’t have an identity that matches it.
Your sales people are struggling to portray who you really are to potential clients.
What will you get?
Brand audit.
Using a combination of desktop research and consultations with you, we’ll look into where your brand currently lies within the highly competitive landscape.
Brand research.
We’ll conduct customer interviews and surveys to give you a bigger picture of how consumers perceive your brand - and what the missed opportunities are.
Brand workshop.
Via a fully immersive online workshop, we’ll dig into who you are as a company and what you want to achieve. This includes defining your brand essence, target audience, value proposition, promise, differentiation and positioning statement.
Ready to get started with your brand strategy?
Chat to us today.
Why use Boost as your strategic branding agency?
Here’s what makes us different:
We won’t just advise you - we’ll implement it too.
While many strategic branding agencies may be able to provide advice, not many are able to execute it too. As well as helping you create your brand strategy, we can also create the brand collateral that follows from it too.
Transparent and collaborative.
This is no ‘black box’ scenario where we go off and create a brand strategy without your input: our process is highly practical and collaborative. We work through the process with you to get your insights, tied together with our expertise, for the best possible result.
We’re agile.
We’re not a large and faceless consultancy: we’re a small agency made up only of senior resources, which means we’re able to generate the best solution possible for your business. Our small size also means we have a smaller stable of discerning clients in which we completely immerse ourselves.
FAQs.
Have any questions not covered in this list? Looking to partner with us? Contact us and let's talk!
How long will a brand strategy last?
What industries have you worked in?
What are the fundamental components I need for a successful brand?
Why do I need a full research or discovery phase before starting the brand strategy process?
What steps will you take to understand our company?
How much input will we have during the process?
What are the deliverables we can expect to receive?
How long will it take to create my brand strategy?
What happens after it’s completed?
Ready to clarify who your brand is, and how you define yourself for the best chance of success?
Book a free intro call with our head of strategy now.
Our case studies.
Browse examples of the brand strategies we've created for other clients.
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What we do.
Brand Design
Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy.
Brand Experience
As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.
Brand Evolution
From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.