UX Design Agency London
Create the best website experience for your users.
You wouldn’t build a house without a set of plans, or go on a walking safari without a guide or a map. In the same way, building a website without first designing the user experience can leave your visitors frustrated, confused, or with a negative impression of your brand. On the other hand, a well crafted website that users move intuitively through is the best way of ensuring they become sales prospects and, hopefully, loyal customers. As a UX design agency, we’ll help you with a UX design that makes your website functional and user centric so that it’s an effective sales tool.
What is UX design?
While user interface (UI) design is centred on the visual aspects of your digital presence, user experience (UX) design looks at how your users experience your website. Encompassing tools such as sitemaps, user journeys, wireframes and navigation design documents, UX design ensures that your website is as seamless as possible to use. This means a user is able to get where they want to go, get the information they need, and leave with a positive impression of your business and brand.
Why do you need UX design?
Helps guide your user to their goal, whether that’s a new booking, signing up for a newsletter, downloading a brochure or submitting an enquiry.
Ensures a user has a positive experience of your site, that they connect deeply with your brand and that they reach their end goal efficiently.
Creates efficiencies. Thinking about functionality first and design later means you can make changes to its structure before it’s designed and developed.
What do I get?
UX workshop.
In this interactive workshop, we analyse and benchmark your existing site in terms of navigation, page structure and calls to action. If you have analytics available, we also learn the main paths your users take through your site, so we can learn where the sticking points are.
Content creation.
We’ll help you gather and write the content you’ll need for every page of your site. We treat content as a high priority, as it’s what informs everything else on your website in terms of how information will flow and how the user will interact with it. We include SEO research as part of this phase to identify the keyword phrases and subject themes that should be included in the copy.
Site architecture.
Based on the outcomes and conclusions of the UX workshop, we design sitemaps, user flows, user journeys and wireframes to map out how your users will interact with the site, and what the main calls to action will be.
User testing.
We present a prototype to a set of users to gauge how well they understand your site’s structure and architecture, how information links together, and how easily they’re able to get to their end goal. By user testing in this stage, users aren’t distracted by images, colours, and shapes - but rather the flow of information. In this way, any issues will be quickly pointed out when there is no distraction of the visual design.
Ready to get started with your
UX design?
Chat to us today.
Why use Boost as your UX design agency?
Here’s what makes us different:
We’re collaborative.
We incorporate your input in every stage, which makes our process highly collaborative. That means we create a UX solution that’s informed by your insights as the business owner, combined with our expertise, for the best possible result.
We’re experts.
We’re not just another huge design consultancy. We’re a digital marketing strategy agency with a small, focused and adaptable UX department. With all our senior resources on the problem - plus the fact that we’re able to execute too - you’ll get the best possible result.
We focus on what’s important.
We’re obsessed with getting the foundations of your website correct before adding all the bells and whistles. Just as a house needs a proper foundation, so your website needs to have the basic structure right in order to perform.
FAQs.
Have any questions not covered in this list? Looking to partner with us? Contact us and let's talk!
Why don’t we do visual design in the UX stage?
Do I have to write the copy in latin?
Why do I have to think about copy/content at this stage?
Ready to make your website the best experience for your users?
Book a free intro call with our head of strategy now.
Our case studies.
Browse examples of work we've done for other clients.
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What we do.
Brand Design
Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy.
Brand Experience
As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.
Brand Evolution
From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.