SEO Guides.

Marketing a travel brand today is no small feat. Beyond creating unforgettable experiences, you must also tell a compelling story, optimise your digital presence, manage paid campaigns, and deliver a seamless customer journey across multiple channels. 

Running a tourism or travel business means wearing a lot of hats: guide, planner, bookkeeper, customer service rep, and yes, marketer. In the early days, handling your own marketing may have been manageable, even fun.

Travel marketing awards? Sure, they look nice on the shelf. But here’s the real prize: more bookings. No matter how dazzling your campaigns or how pretty your website, if those efforts don’t fill seats, rooms, or tours, they’re not helpful.

Ongoing reviews are essential for travel brands looking to attract, engage, and convert visitors. A well-optimised website ensures a seamless user experience, strong branding, and high visibility in search results. 

The travel industry, despite selling inherently human experiences, is becoming more and more influenced by the use of Artificial intelligence (AI). Whether it is businesses themselves using AI in their booking, marketing, and sales processes, or travellers using AI to help plan and manage their trips, the sector is definitely changing.

Creating relevant and up-to-date content is important for any brand, but even more so for a brand in the travel sector, trying to compete in a very busy market.

Your travel brand’s website is one of the most powerful tools you can have for generating interest and inquiries, and landing clients. But even the most aesthetically pleasing website won't achieve its full potential unless it is optimised for conversions.

A static, out-of-date website is a nail in the coffin of any business, but even more so for travel brands that exist in such a fast-moving industry.

A well-designed website acts as your digital storefront, the first impression many potential customers will have of your brand. While aesthetics are important, another key tool in your website is its ability to attract organic traffic through Search Engine Optimisation (SEO) and convert that traffic into paying customers.

Geotagging, the process of adding geographic metadata to digital content, has developed as an important tool for travel marketers. By using location-based information, travel brands can boost brand visibility, engage with a targeted audience, and drive conversions.

Search engine optimisation (SEO) is one of the most effective strategies hotels can use to attract potential guests, increase bookings, and improve online visibility.

Google Analytics is a powerful tool that can be immensely helpful when you’re trying to grow your business. However, very few travel businesses fully realise the range of uses that this tool offers. In this article, we’ll take a closer look at the tool, what it is, and how it can benefit your business.