Travel Marketing Guides.

The travel industry, despite selling inherently human experiences, is becoming more and more influenced by the use of Artificial intelligence (AI). Whether it is businesses themselves using AI in their booking, marketing, and sales processes, or travellers using AI to help plan and manage their trips, the sector is definitely changing.

Creating relevant and up-to-date content is important for any brand, but even more so for a brand in the travel sector, trying to compete in a very busy market.

In any industry, keeping your brand fresh and on-trend is very important. As traveller behaviours change and the sector shifts, a travel brand’s digital presence and overall brand can adapt, too.

Influencer marketing has become a common tool in the digital marketing space and the travel industry is no exception. In fact, according to the International Institute of Cultural and Tourism at Jilin International Studies University in China, it's estimated around 2.4% of social media users globally can be considered travel influencers.

For travel brands to stand out, they need to move beyond simply showcasing destinations and start crafting compelling narratives that resonate with their target audience. This is where the art of brand storytelling comes into play.

Geotagging, the process of adding geographic metadata to digital content, has developed as an important tool for travel marketers. By using location-based information, travel brands can boost brand visibility, engage with a targeted audience, and drive conversions.

Travel blogging has been popular for many years and has shifted to include a social media presence too. By partnering with the right travel bloggers or influencers, travel brands can boost visibility, credibility, and customer base.

With smartphones dominating how travellers research, plan, and book their journeys, mobile marketing is no longer optional for travel and leisure brands, it is essential.

The travel and leisure sector doesn’t sit still and 2025 is expected to be no different. Driven by technological changes, consumer preferences and global sustainability challenges, here are five key trends we expect to shape travel marketing strategies next year.

One of the wonderful things about Webflow as a website development platform, is that it makes it so easy to create the design and experience that you want from your website. One of the ways that they accomplish this, is through the production of high-quality templates that make it easy to start your website.

It used to be that it was uncommon for women to travel on their own, especially for leisure rather than business. We have long since left that mindset behind, and today it is a relatively common occurrence.

Google Analytics is a powerful tool that can be immensely helpful when you’re trying to grow your business. However, very few travel businesses fully realise the range of uses that this tool offers. In this article, we’ll take a closer look at the tool, what it is, and how it can benefit your business.