Business Travel Guides.

A strong brand identity is important for any company. For travel brands, it can be a great tool to help build brand recognition, loyalty, and a sense of industry expertise.

Influencer marketing has become a common tool in the digital marketing space and the travel industry is no exception. In fact, according to the International Institute of Cultural and Tourism at Jilin International Studies University in China, it's estimated around 2.4% of social media users globally can be considered travel influencers.

For travel brands to stand out, they need to move beyond simply showcasing destinations and start crafting compelling narratives that resonate with their target audience. This is where the art of brand storytelling comes into play.

No matter the size of your business, successful marketing practices are a major part of achieving success. However, many people don’t fully understand the intricacies of marketing their small businesses.

Attracting business travellers can become a niche focus for travel companies, especially in a world where businesses are investing more in employee mobility and remote working solutions.

Artificial Intelligence, or AI, has become a significant part of most of the world’s industries, including travel. In this article, we’ll take a closer look at how AI has come to affect the travel industry, and which kinds of developments you can expect in the future.

In marketing, understanding your audience is everything. This is especially true for travel brands, where a single mistake can lead to lost bookings and damaged reputations.

Few industries were as affected by the global COVID-19 pandemic as the travel industry. The shutdown of tourism upended the sector, forcing it to navigate unprecedented challenges.

In order to succeed as a travel and leisure brand, businesses need to find ways to differentiate themselves and provide exceptional customer experiences. One powerful strategy to achieve this is through personalisation.