Digital Marketing Guides.

Influencer marketing has become a common tool in the digital marketing space and the travel industry is no exception. In fact, according to the International Institute of Cultural and Tourism at Jilin International Studies University in China, it's estimated around 2.4% of social media users globally can be considered travel influencers.

Geotagging, the process of adding geographic metadata to digital content, has developed as an important tool for travel marketers. By using location-based information, travel brands can boost brand visibility, engage with a targeted audience, and drive conversions.

Travel blogging has been popular for many years and has shifted to include a social media presence too. By partnering with the right travel bloggers or influencers, travel brands can boost visibility, credibility, and customer base.

A well-crafted blog can be a powerful tool for travel and leisure businesses. It not only enhances your brand's credibility but also drives organic traffic, boosts SEO rankings, and converts casual browsers into loyal customers. 

The travel and leisure sector doesn’t sit still and 2025 is expected to be no different. Driven by technological changes, consumer preferences and global sustainability challenges, here are five key trends we expect to shape travel marketing strategies next year.

Search engine optimisation (SEO) is one of the most effective strategies hotels can use to attract potential guests, increase bookings, and improve online visibility.

The tourism and hospitality industry is competitive, everchanging and busy. Businesses like hotels have to put extra care into their marketing to ensure they stand out from the crowd.

Webflow is a wonderful platform that makes it remarkably easy to design and develop the ideal website for your brand. Whether you’re an individual or a company, Webflow’s scalability makes it an ideal fit for brands of all sizes.

Webflow is arguably one of the easiest ways to build a new website. Thanks to its easy to use drag-and-drop user interface, as well as access to templates and premade elements, this platform simplifies the website development process to the point that almost anyone can do it.