Latest news and insights.
Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.
Featured blog posts.
Creating human-expert content that AI systems trust
There’s a strange trend emerging in travel marketing – or actually all marketing – right now. AI can write content in seconds, but AI systems are getting better at detecting and devaluing AI-generated content.
Prompt engineering for travel brands: How to appear in AI recommendations
Imagine someone opens ChatGPT and asks, "Plan a 10-day honeymoon in Greece for $5,000." The AI instantly generates a detailed itinerary, suggests hotels, and lists tour operators.
The AEO tool stack: What software do you need to stay visible
Search has changed. People aren't just typing keywords into Google anymore. They're asking Siri questions while driving, snapping photos to find similar destinations, and getting answers from ChatGPT instead of clicking through ten websites.
Branding.
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Top 10 Travel Marketing Agencies Worldwide
Let's be honest: finding the right marketing agency for your travel brand feels a bit like dating. There are plenty of options out there, everyone looks good on paper, and you won't really know if it's a match until you're already invested.
The rise of private group travel and what it means for luxury brands
The luxury travel market is experiencing unprecedented growth and with it, travellers are changing their focus. The segment that used to be synonymous with five-star hotels, first-class flights and opulent suites is shifting to demand something different: privacy, connection, and bespoke experiences shared with their inner circle.
How to refresh your luxury travel brand without losing existing clients
In our experience with luxury travel businesses, we’ve found there are two main categories of brands looking for an update: they’re either well-established brands that have started to feel a little dated, or they’re newer brands looking to differentiate themselves and ensure their identity reflects the premium, bespoke experiences they offer.
Digital Growth.
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AI has made client retention harder: What travel brands can do about it
A couple books an amazing safari with your company. They have the trip of a lifetime, and they rave about the experience to friends. Two years later, they're ready for their next adventure. They open ChatGPT and ask, "Plan a two-week trip to East Africa for adventure travellers."
Your brand identity or AI visibility? Why travel sites can have both
You spent months perfecting your website. You’ve used custom photography, and you carefully chose a typography that reflects your brand's personality. Then someone tells you that AI can't read any of it, and you need to "optimise for machines”.
Agent-friendly web design: Is your website ready for AI agents?
Your website was designed for human eyes. Beautiful hero images, crafted brand storytelling, smooth scrolling animations, and an intuitive navigation menu. But increasingly, your first visitor isn't human at all. It's an AI agent, crawling your site to answer someone's question about your travel services.
UX & Design.
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Your brand identity or AI visibility? Why travel sites can have both
You spent months perfecting your website. You’ve used custom photography, and you carefully chose a typography that reflects your brand's personality. Then someone tells you that AI can't read any of it, and you need to "optimise for machines”.
Agent-friendly web design: Is your website ready for AI agents?
Your website was designed for human eyes. Beautiful hero images, crafted brand storytelling, smooth scrolling animations, and an intuitive navigation menu. But increasingly, your first visitor isn't human at all. It's an AI agent, crawling your site to answer someone's question about your travel services.
Top 5 ways to make your luxury travel website more experiential
Travel is all about experiences. And, since your website is probably the first contact a potential client will have with your luxury travel brand, it should reflect the experiences you offer.
Industry & Trends.
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AI has made client retention harder: What travel brands can do about it
A couple books an amazing safari with your company. They have the trip of a lifetime, and they rave about the experience to friends. Two years later, they're ready for their next adventure. They open ChatGPT and ask, "Plan a two-week trip to East Africa for adventure travellers."
Your brand identity or AI visibility? Why travel sites can have both
You spent months perfecting your website. You’ve used custom photography, and you carefully chose a typography that reflects your brand's personality. Then someone tells you that AI can't read any of it, and you need to "optimise for machines”.
Agent-friendly web design: Is your website ready for AI agents?
Your website was designed for human eyes. Beautiful hero images, crafted brand storytelling, smooth scrolling animations, and an intuitive navigation menu. But increasingly, your first visitor isn't human at all. It's an AI agent, crawling your site to answer someone's question about your travel services.
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