Latest news and insights.
Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.
Featured blog posts.
Why generic destination guides don't rank anymore (and what does)
You spent time creating a destination guide. Researched the headings, covered the main attractions, made sure the best-time-to-visit section was thorough. It picked up some traffic. Then, it stopped ranking.
What your customers ask AI vs what's on your website
Someone is planning a trip. They open ChatGPT and type: "What's the best boutique hotel in the Serengeti for a couple's trip with a spa, under £300 a night?" A second later, they have a curated shortlist. Three hotels, each with specific reasons why they've been recommended: verified amenities, recent guest sentiment and clear pricing information.
AI has made client retention harder: What travel brands can do about it
A couple books an amazing safari with your company. They have the trip of a lifetime, and they rave about the experience to friends. Two years later, they're ready for their next adventure. They open ChatGPT and ask, "Plan a two-week trip to East Africa for adventure travellers."
Branding.
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The impact of the Middle East crisis: how to keep enquiries moving when travellers are hesitating
Enquiries have slowed. Your inbox is quieter than it should be for May, and the news cycle is doing you no favours. Whether you sell long-haul tours, luxury escapes, or short breaks closer to home, the Middle East crisis is reshaping what UK travellers will book, when they'll book it, and how much hand-holding they need before they say yes.
Top 10 Travel Marketing Agencies Worldwide
Let's be honest: finding the right marketing agency for your travel brand feels a bit like dating. There are plenty of options out there, everyone looks good on paper, and you won't really know if it's a match until you're already invested.
The rise of private group travel and what it means for luxury brands
The luxury travel market is experiencing unprecedented growth and with it, travellers are changing their focus. The segment that used to be synonymous with five-star hotels, first-class flights and opulent suites is shifting to demand something different: privacy, connection, and bespoke experiences shared with their inner circle.
Digital Growth.
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Your rankings are fine, so why are your clicks falling?
You open Google Analytics and the line is heading the wrong way. Organic traffic is down on last month, down on last year, and the dashboard makes it look like something is broken. Then you check the inbox and the phone log. The enquiries are still coming in and bookings are holding.
FAQ schema for travel websites: The structured data most operators are ignoring
Most travel websites have FAQ sections. Questions about visa requirements, what to pack, the best time to visit, how deposits work. They sit at the bottom of destination pages and service pages.
Position zero for travel brands: how to win the space above the search results
Most travel brands pour their energy into ranking for the right queries. That is important, but it is only half the picture. Position zero, the space above every organic result, is where search decisions increasingly begin, and it is underused by most independent travel operators.
UX & Design.
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Your brand identity or AI visibility? Why travel sites can have both
You spent months perfecting your website. You’ve used custom photography, and you carefully chose a typography that reflects your brand's personality. Then someone tells you that AI can't read any of it, and you need to "optimise for machines”.
Agent-friendly web design: Is your website ready for AI agents?
Your website was designed for human eyes. Beautiful hero images, crafted brand storytelling, smooth scrolling animations, and an intuitive navigation menu. But increasingly, your first visitor isn't human at all. It's an AI agent, crawling your site to answer someone's question about your travel services.
Top 5 ways to make your luxury travel website more experiential
Travel is all about experiences. And, since your website is probably the first contact a potential client will have with your luxury travel brand, it should reflect the experiences you offer.
Industry & Trends.
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Your rankings are fine, so why are your clicks falling?
You open Google Analytics and the line is heading the wrong way. Organic traffic is down on last month, down on last year, and the dashboard makes it look like something is broken. Then you check the inbox and the phone log. The enquiries are still coming in and bookings are holding.
FAQ schema for travel websites: The structured data most operators are ignoring
Most travel websites have FAQ sections. Questions about visa requirements, what to pack, the best time to visit, how deposits work. They sit at the bottom of destination pages and service pages.
Position zero for travel brands: how to win the space above the search results
Most travel brands pour their energy into ranking for the right queries. That is important, but it is only half the picture. Position zero, the space above every organic result, is where search decisions increasingly begin, and it is underused by most independent travel operators.
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