Industry & Trends Insights.

With smartphones dominating how travellers research, plan, and book their journeys, mobile marketing is no longer optional for travel and leisure brands, it is essential.

The recent COP29 summit in Azerbaijan marked a turning point for the travel and tourism industry. Over 50 governments signed a historic declaration pledging to make tourism more climate-friendly. This isn't just a feel-good gesture; it's a critical step towards ensuring the future of travel itself.

The travel and leisure sector doesn’t sit still and 2025 is expected to be no different. Driven by technological changes, consumer preferences and global sustainability challenges, here are five key trends we expect to shape travel marketing strategies next year.

One of the wonderful things about Webflow as a website development platform, is that it makes it so easy to create the design and experience that you want from your website. One of the ways that they accomplish this, is through the production of high-quality templates that make it easy to start your website.

No matter the size of your business, successful marketing practices are a major part of achieving success. However, many people don’t fully understand the intricacies of marketing their small businesses.

It used to be that it was uncommon for women to travel on their own, especially for leisure rather than business. We have long since left that mindset behind, and today it is a relatively common occurrence.

Google Analytics is a powerful tool that can be immensely helpful when you’re trying to grow your business. However, very few travel businesses fully realise the range of uses that this tool offers. In this article, we’ll take a closer look at the tool, what it is, and how it can benefit your business.

In today’s competitive industry, restaurants have to put a lot of time and effort into staying current and maintaining a loyal client base. However, even though the digital age has seen a consistent increase in competition, it has also situated restaurants in a unique position that has never before been known in history.

Webflow is one of the most effective and popular platforms for web design on the market. Thanks to its wealth of easy-to-use features and ready-for-use templates, designing a website for your travel and tourism website is not only easy, it’s quick as well.

Webflow is a powerful web development tool that provides designers and developers an intuitive platform to create visually appealing, responsive websites without the need for deep coding knowledge.

User-Generated Content (UGC) can be a powerful tool in the arsenal of travel marketing specialists. Not only does it help to improve engagement with brand followers, but it’s an excellent way to promote a brand without creating all the content.

It’s easy to overlook the importance of having a strong brand identity for your restaurant without meaning to. Often, the focus is on excellent customer service and producing tasty, high-quality meals for the customers.

A quick Google search reveals there are more than 300 million responses when one looks for “travel marketing agency in the UK”. As a travel brand, it’s no wonder you will be overwhelmed when trying to find the right agency to partner with for your business’s digital marketing strategy.

As time goes by, travellers and potential customers are paying more and more attention to the ethical considerations around everything they do. This means that those same ethical considerations are becoming more and more critical in the travel industry.

Attracting business travellers can become a niche focus for travel companies, especially in a world where businesses are investing more in employee mobility and remote working solutions.

Effective content distribution is a key component of a travel brand’s marketing strategy. It's about ensuring your content reaches the right audience at the right time, driving engagement, and ultimately, converting visitors into paying customers.

Content marketing is an essential part of any marketing plan for the travel industry, but it often gets overlooked. In this article we’ll take a closer look at exactly what it is, why it’s important, and how you can strategize to make the best possible content marketing strategy for your travel or tourism business

Artificial Intelligence, or AI, has become a significant part of most of the world’s industries, including travel. In this article, we’ll take a closer look at how AI has come to affect the travel industry, and which kinds of developments you can expect in the future.

Knowing how to create loyal travellers is an essential part of the travel marketing industry. It has many benefits and can help take a travel business to the next level. In this article, we’ll take a closer look at what customer loyalty is, and how you can successfully create loyal travellers.

Every restaurant is unique, having unique flavours, and even a soul (so-to-speak), but that doesn’t mean there aren’t similarities between them. For instance, if you look into the best restaurant websites, you’ll discover that they share some of the same essential elements.

Marketing, including travel marketing, is a consistently evolving industry. However, one thing that never changes is the value of storytelling in your travel marketing and other promotional campaigns.

Sustainability and eco-consciousness are vital requirements in the sustainable tourism industry, and many different companies use that to their advantage. However, in many cases, the claims made by various brands are just that: claims.

In marketing, understanding your audience is everything. This is especially true for travel brands, where a single mistake can lead to lost bookings and damaged reputations.

Few industries were as affected by the global COVID-19 pandemic as the travel industry. The shutdown of tourism upended the sector, forcing it to navigate unprecedented challenges.

Adventure tourists comprise a fair share of today's tourism industry. So you have the best possible effects, it is essential to know exactly what kind of travel branding to practise for adventure travel businesses.

In order to succeed as a travel and leisure brand, businesses need to find ways to differentiate themselves and provide exceptional customer experiences. One powerful strategy to achieve this is through personalisation.

Nearly 76% of global travellers expressed a desire to travel sustainably in 2023, according to Booking.com. But, 39% of travellers did not trust brands that labelled themselves as sustainable.

The rise of the digital nomad lifestyle has redefined what it means to work in the 21st century. Without needing to be in a traditional office, digital nomads are people who are free to explore the world while earning a living.

The online space has become an integral part of every industry, and the world of luxury travel is no exception. From doing basic research about which countries to visit, all the way through to booking the perfect spot (and reviewing it afterward!), the internet plays a role in every single step.

We build brands that reflect your real-world experiences.But how did we get here? Web design is where it all began – our founder, Will Stogdale has been a self-taught web designer for 7 years, which is how Boost came about in 2019, with a clear vision to create stunning web designs using Webflow.

Effective marketing is essential for success in a dynamic and competitive industry like travel. Travel marketing encompasses a wide range of strategies and tools designed to promote travel-related services and destinations.

Travellers have a wealth of destinations and information about those destinations at their fingertips. So, travel brands have to find a way to showcase the unique attractions and experiences of specific locations to drive tourism, boost the local economy and create lasting impressions.

Standing out in the travel industry is the key to success. One way to do so is to focus on a particular aspect of travel. This is where niche travel marketing comes in. It's a strategic approach that focuses on attracting a specific group of travellers with unique interests and desires.

For brands wanting to stand out to high-end travellers, focusing on luxury travel marketing is essential.This means creating strategies that resonate with affluent people who want unique, personalised and high-quality experiences.From understanding the target audience to leveraging modern technology, mastering marketing for luxury travellers can set your brand apart in a competitive landscape.

As a business owner in the travel industry, you know it is a competitive but rewarding space. Knowing how to promote your travel business effectively is crucial for success. But in this competitive environment, how do you stand out from the crowd?

The travel and tourism industry ignites imaginations and sparks wanderlust. Stunning landscapes, rich cultural experiences, and thrilling adventures beckon travellers to explore new destinations and craft unforgettable memories.

Post-pandemic, the travel industry has taken off. As a business in this industry, you need to be able to implement successful travel marketing to take advantage of people’s wanderlust.