A quick Google search reveals there are more than 300 million responses when one looks for “travel marketing agency in the UK”. As a travel brand, it’s no wonder you will be overwhelmed when trying to find the right agency to partner with for your business’s digital marketing strategy.
We’ve compiled a list of the top 10 agencies in the UK, which will help you understand what to look for in a brand agency and how to know if you’ve found a good one.
What to look for in a travel marketing agency
Industry experience
Look for an agency that has a proven track record in the travel industry. They should have experience working with brands similar to yours and understand the unique challenges and opportunities of the sector.
Design expertise
The agency should be able to create compelling and engaging websites and digital strategies that resonate with your target audience. Look for agencies with a strong portfolio of creative work.
Digital marketing expertise
Ensure the agency has a deep understanding of digital marketing channels and strategies. They should be able to effectively utilise search engine optimisation (SEO), social media, email marketing, and other digital tactics to reach your target audience.
Data-driven approach
A good travel marketing agency will use data to inform their strategies and measure their success. They should be able to track key metrics and provide you with regular reports on the performance of your campaigns.
Results-oriented
Ultimately, you want an agency that can deliver results. Look for agencies that can demonstrate a track record of driving bookings and revenue for their clients.
Alignment with your brand’s values
A successful partnership with a travel marketing agency extends beyond service delivery. It involves a deep alignment between the agency's values and your brand's ethos. When there’s a cultural fit exists, you’ll see much more creative and effective campaigns.
Transparent communication and collaboration
Effective communication is the basis of any successful partnership. Look for an agency that encourages open dialogue and provides regular updates. This is what will keep you informed about the progress of your campaigns and can provide valuable feedback. Collaboration is also essential. The agency you choose should act as an extension of your team, working together towards shared goals.
Scalability and flexibility
As your travel business grows, your marketing needs may evolve. So you must partner with an agency that can scale its services to accommodate your business's growth. Plus, the ability to adapt to changing market conditions and industry trends is crucial. A flexible agency can pivot its strategies as needed, ensuring that your marketing efforts remain relevant and effective.
Top travel branding agencies in the UK
Boost
Yes, that’s us. Boost is a dedicated team of professionals with plenty of experience in brand identity and strategy. We create brand identities that resonate with travellers and position our clients as industry leaders.
As specialists in travel, we understand the psychology of a travel business’s target audience. This means the work we do inspires wanderlust and builds long-lasting connections with customers.
We offer the full range of branding services from logo design and brand guidelines to consistent messaging and storytelling.
What does Boost do best?
Boost offers travel and leisure, hospitality and events businesses a suite of services from branding (one of our major strengths) to website design and development. This means Boost can guide businesses through getting started on their digital marketing journey or through reinventing their businesses with a new look and feel.
Trove Tourism
With a special focus on tourism destinations, Trove Tourism is a leading branding agency.
They develop robust branding strategies that define and differentiate destinations. Using interesting brand narratives and visual identities, Trove Tourism helps its destination clients build recognisable brands in the market.
What does Trove Tourism do best?
They help destinations stand out. They have developed a unique niche by focusing on specific destinations and as a result, are very experienced and knowledgeable in destination marketing.
Top travel website development agencies in the UK
Gloversure
With extensive experience in creating booking websites, Gloversure builds websites that are intuitive, easy to use and flow well.
Gloversure keeps your potential customers at front of mind, ensuring your website funnels them through the booking process efficiently and effectively. Their experience in customising websites means you can add any number of features to your site.
Gloversure works with SuperControl, a leading property management and booking system, that can integrate into your website.
What does Gloversure do best?
Booking and management systems. Gloversure is a great option for a travel brand with several preporties or sites in their portfolio.
Moonstride
Although websites are just one branch of Moonstride, this agency produces easy-to-use, visually interesting websites for travel brands. But their development services extend beyond websites and also include the development of intranets, extranets and partner portals, web applications and digital travel solutions, and cloud solutions.
Their technical expertise sets them apart for travel brands who need seamless booking platforms, or efficient customer relationship management (CRM) systems.
What does Moonstride do best?
The very technical aspects of running a travel business. For travel brands that need complex data management platforms, Moonstride is a great option.
Top travel SEO agencies in the UK
SEO Travel
With a focus on small to medium travel businesses, SEO Travel helps brands boost their return on investment (ROI) by delivering on- and off-page SEO optimisation.
SEO Travel offers a range of SEO services including link building, content marketing, social media, copywriting and PR services. The agency’s ultimate aim is to drive traffic to their client’s websites.
Plus, SEO Travel has a strong charity arm that donates 100% of the agency’s profits to good causes.
What does SEO Travel do best?
Combines in-depth technical knowledge with marketing strategies to drive traffic to travel business websites.
ADIDO Digital
With a clear, structured approach to SEO, ADIDO Digital offers travel businesses SEO services that improve rankings, traffic and conversions.
Although ADIDO does not specialise in travel brands only, the agency has extensive experience in the sector, understanding the need for constant improvement in a fast-moving industry like travel.
Within the SEO services, ADIDO offers keyword strategy, content optimisation, SEO audits and website migrations, among other services.
What does ADIDO do best?
ADIDO works in a clear, methodical way alongside your team to produce results. You will be kept up-to-date through monthly analysis reports and work-in-progress calls.
Top travel paid media agencies in the UK
Blue Soup
As a leading independent media planning and buying agency, Blue Soup offers clients planning, buying and creating advertising.
Starting with understanding the consumer, Blue Soup’s paid media services are very strategic and informed by your target audiences’ behaviour and mindset.
Blue Soup operates independently, which means it can approach any media without the restrictions of larger agencies that commonly work with selected media partners.
What does Blue Soup do best?
Adapt. Blue Soup has extensive experience with a range of travel brands, from holiday providers to destinations. This means the agency can quickly adapt to focus on your travel brand’s specific needs to deliver you the results you are looking for.
CEEK
With extensive experience in paid media, CEEK offers travel brands tailored media strategies that drive website traffic and boost conversions.
CEEK works across several platforms including social media and paid search or pay-per-click advertising.
CEEK has worked with a range of brands, from start-ups to well-established global brands. This experience helps inform the agency’s work, allowing them to tailor paid media packages to your brand.
What does CEEK do best?
Omnichannel representation. This means CEEK works across multiple marketing channels, maximising exposure for your travel brand.
Top travel content agencies in the UK
Floor Ten Agency
As content specialists, Floor Ten Agency provides brands with anything related to content. This includes establishing a content marketing strategy and undertaking content creation for your brand.
Floor Ten Agency has extensive experience in luxury travel and hospitality, providing top-quality content marketing for their clients. Their services include videography, photography, copywriting and social media.
Floor Ten Agency provides ongoing content services so that your website and social media are always fresh and up-to-date. Their content creation is based on market and audience research, ensuring your content attracts the right kind of customer and creates conversions.
What does Floor Ten Agency do best?
Creating content that is consistent with your brand’s values, objectives, and aesthetics.
Koozai
With almost two decades in the digital marketing space, Koozai has built itself as a leading digital marketing agency offering a range of services, including content marketing.
Koozai’s content marketing services encompass website, social media and wider marketing materials to represent your brand online. Within its content services, Koozai offers content design, SEO strategies, promos and outreach, and traditional content production.
Koozai has experience in the travel industry having worked with both small and larger brands including travel agents, tour operators, hotels, airlines, destinations, and tourism attractions.
What does Koozai do best?
Combines your brand’s need for copy with a clear SEO strategy so that your content is optimised and driving traffic to your website or social media.
Final thoughts
There are an enormous number of marketing agencies specialising in travel brands in the UK, so it is understandable that a business may get overwhelmed. But, by putting your values, goals and needs first, you will find an agency that can help you grow your business.
Are you ready to find a partner for your travel brand’s digital marketing? Contact Boost today to see how we can help you.
