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Responsive Web Design Services

Optimise your website for all devices.

At Boost, we offer specialised web development for travel and leisure brands, designed to drive your business goals. Our focus is on providing our clients with functional, adaptive websites that encourage travellers to use your services.

Whether you’re a tour operator, travel agent, hotel, or event planner, our web developers will build a site that is easy to use, seamless, engaging, and informative.

What is responsive web design?

Cross-device web design is a design approach that ensures a website’s layout and content adjust dynamically based on the size and capabilities of the device being used to view it.

Unlike fixed-width websites, which offer a static layout, responsive websites use flexible grids, fluid images, and media queries to create an adaptive experience. This means that whether a user is on a smartphone, tablet, or desktop, they will see a site that adjusts seamlessly to their screen’s dimensions and orientation.

Key features of responsive design

  • Fluid grids.

    Responsive design uses fluid grids, which are based on relative units rather than fixed units like pixels. This allows the layout to scale proportionally based on the screen size.

    For example, a website’s column widths and spacing will adjust according to the screen size, ensuring that content is presented in an organised and readable manner.

  • Flexible images.

    Images in a responsive design are also flexible. They scale and adjust according to the container they are in, ensuring that images look sharp and are not cut off or distorted regardless of the screen size.

    This is achieved through CSS techniques that define the maximum width of images in relation to their containers.

  • Media queries.

    Media queries are a fundamental feature of adaptive web design. They allow the application of different CSS styles based on the device’s characteristics, such as screen width, resolution, and orientation.

    By using media queries, designers can tailor the layout and design to fit different devices, ensuring a consistent and user-friendly experience across all platforms.

Why responsive design is essential?

  • Mobile usage statistics.
    The rise in mobile internet usage shows the importance of having a responsive website. This significant shift in user behaviour highlights the necessity for websites to be designed with mobile users in mind.

    If your website isn’t responsive, you risk alienating a large portion of your potential audience who may struggle to navigate or interact with your site on their devices. This is most important for travel brands, for whom a large portion of your clients will be on the go when they access your website.

  • SEO benefits.
    Responsive design has a great impact on search engine optimisation (SEO). Google prioritises mobile-first indexing, meaning it uses the mobile version of your site for indexing and ranking. A responsive design makes sure that your website performs well on mobile devices, which is important for maintaining or improving your search engine rankings.

    Additionally, responsive sites benefit from a single URL structure for all devices, which simplifies link building and reduces the risk of duplicate content issues. Remember how all mobile sites used to have an ‘m’ in their URL? You don’t need this if your website is designed to be responsive.

  • User experience.
    Improving user experience (UX) is at the heart of mobile-friendly web design. A responsive site adapts to various devices, providing an optimal viewing experience with easy navigation, readable text, and accessible multimedia. This adaptability leads to increased user engagement, reduced bounce rates, and higher conversion rates.

    Users are more likely to stay on a site that offers a smooth and enjoyable experience, ultimately translating into greater business success.

Our approach to building responsive sites

  • Custom responsive design.

    At Boost, we believe in creating custom responsive designs that align with your brand’s unique identity and business objectives. We work closely with you to understand your vision and requirements, making sure that every aspect of the website reflects your brand’s essence while providing a user-friendly experience across all devices.

  • Responsive redesign.

    If you have an existing website that is not responsive, we can upgrade it to meet these standards. Our responsive redesign service involves transforming your current site into a fully adaptive version, enhancing its functionality and performance on all devices. This process includes a thorough analysis of your current site, identifying areas for improvement, and implementing responsive design to deliver a better user experience.

  • Cross-browser compatibility.

    Making sure that your website is functional across all major browsers is one way you can reach a wider audience. Our responsive design services include testing to confirm cross-browser compatibility. We make sure that your site performs consistently and looks great on all popular browsers, including Chrome, Firefox, Safari, and Edge.

  • Mobile-first design.

    We adopt a mobile-first approach, designing with mobile users as the primary focus before scaling up for larger screens. This strategy ensures that the core functionality and content are optimised for mobile devices. This gives you a strong foundation for a responsive site. By prioritising mobile design, your users will have an excellent experience regardless of the device they use.

  • UI/UX optimisation.

    User interface (UI) and UX optimisation are critical components of responsive design. We improve the UI to make it visually appealing and intuitive, while also focusing on UX to ensure that users can easily navigate and interact with your site. Our goal is to create a seamless and engaging experience that encourages visitors to explore and take action, whether that is to make a booking, engage with your content, or sign up for your newsletter.

  • Content strategy for responsiveness.

    Adapting your content layout and elements for various screen sizes is a key part of responsive design. We develop a content strategy that keeps your messaging, images, and other elements effectively displayed on all devices. This includes optimising text readability, image sizes, and multimedia content to maintain engagement and clarity.

  • Performance optimisation.

    Performance is a key aspect of responsive design. Your website must load quickly and perform efficiently on all devices. To achieve this, we will optimise images, leverage browser caching, and minimise code to improve load times and provide a smooth user experience. Fast-loading websites not only enhance user satisfaction but also contribute to better search engine rankings.

Our process.

Consultation and discovery.

Our process begins with a consultation and discovery phase, where we take the time to understand your business, goals, and target audience. This helps us create a tailored strategy that addresses your specific needs and objectives. We work closely with you to gather insights and establish a clear vision for your responsive website.

Wireframing and prototyping.

Once we have a clear understanding of your requirements, we move on to wireframing and prototyping. We create initial design drafts to visualise the responsive layout across different devices. This step allows you to see how the site will look and function, providing an opportunity for feedback and adjustments before development begins.

Design and development.

Once you’ve approved the wireframes and prototypes, we proceed to the design and development phase. Our team creates the design, focusing on aesthetics, usability, and functionality. We then code the responsive elements, so that the website adapts seamlessly to various screen sizes and devices.

Testing and quality assurance.

Thorough testing is essential for a responsive website that functions flawlessly across all devices and browsers. We conduct quality assurance testing to identify and resolve any issues, ensuring a smooth and error-free user experience. Our testing process includes checking for responsiveness, compatibility, and performance.

Launch and post-launch support.

Before launching your website, we perform a final review to ensure that everything is in place. Once the site is live, we offer post-launch support to address any adjustments or improvements that may be needed. Our ongoing support includes monitoring site performance, providing maintenance, and making updates as necessary to keep your website running smoothly.

Ready to optimise your website’s responsiveness?

Chat to us today.

Our approach to building responsive sites

  • Expertise and experience.

    Our team at Boost has extensive expertise and experience in both the travel industry and responsive design. This means we can pair our knowledge of the industry with our skills to deliver a neat, effective responsive website. We stay up-to-date with the latest industry trends and best practices to deliver high-quality, adaptive websites that meet your business needs. Our track record of successful projects and satisfied clients shows our ability to create effective responsive designs.

  • Tailored solutions.

    We take a custom approach to adaptive web design, in which each project is tailored to meet your unique requirements. By understanding your brand and goals, we develop solutions that align with your vision and deliver a user-friendly experience across all devices.

  • Proven results.

    Our portfolio includes several case studies and success stories that demonstrate the positive impact of responsive web design on travel brands. We have helped clients improve their digital presence, increase user engagement, and achieve their business objectives through effective responsive design.

  • Ongoing support.

    We are committed to providing ongoing support after your website is launched. Our post-launch services include maintenance, updates, and performance monitoring to ensure that your site remains secure, up-to-date, and optimised. We are always available to assist with any adjustments or additional features you may need.

FAQs.

Have any questions not covered in this list? Looking to partner with us? Contact us and let's talk!

Are you looking for a website that functions on all devices to attract your target audience?

Book a free talk with our team now to begin your consultation.

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What we do.

Brand Design

Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy. 

Brand Experience

As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.

Brand Evolution

From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.