Soraia Soares.

With smartphones dominating how travellers research, plan, and book their journeys, mobile marketing is no longer optional for travel and leisure brands, it is essential.

The recent COP29 summit in Azerbaijan marked a turning point for the travel and tourism industry. Over 50 governments signed a historic declaration pledging to make tourism more climate-friendly. This isn't just a feel-good gesture; it's a critical step towards ensuring the future of travel itself.

Event marketing involves a series of tried-and-tested promotional tactics designed to increase the scope of your event’s reach at every stage. In today’s digital age, event marketing is more important than ever before, and business owners are equipped with the tools they need for successful events.

It’s not uncommon for people to believe that, once the event is planned and has gone smoothly, their job is done. However, if you want to make the most of your investment, the event itself is only a part of the potential earnings.

User-Generated Content (UGC) can be a powerful tool in the arsenal of travel marketing specialists. Not only does it help to improve engagement with brand followers, but it’s an excellent way to promote a brand without creating all the content.

As time goes by, travellers and potential customers are paying more and more attention to the ethical considerations around everything they do. This means that those same ethical considerations are becoming more and more critical in the travel industry.

Artificial Intelligence, or AI, has become a significant part of most of the world’s industries, including travel. In this article, we’ll take a closer look at how AI has come to affect the travel industry, and which kinds of developments you can expect in the future.

Knowing how to create loyal travellers is an essential part of the travel marketing industry. It has many benefits and can help take a travel business to the next level. In this article, we’ll take a closer look at what customer loyalty is, and how you can successfully create loyal travellers.

Every restaurant is unique, having unique flavours, and even a soul (so-to-speak), but that doesn’t mean there aren’t similarities between them. For instance, if you look into the best restaurant websites, you’ll discover that they share some of the same essential elements.

Sustainability and eco-consciousness are vital requirements in the sustainable tourism industry, and many different companies use that to their advantage. However, in many cases, the claims made by various brands are just that: claims.

Adventure tourists comprise a fair share of today's tourism industry. So you have the best possible effects, it is essential to know exactly what kind of travel branding to practise for adventure travel businesses.

Nearly 76% of global travellers expressed a desire to travel sustainably in 2023, according to Booking.com. But, 39% of travellers did not trust brands that labelled themselves as sustainable.

Your brand strategy is the roadmap that guides your business’s identity, messaging, and positioning in the marketplace. It serves as the foundation for all business activities, from product development to marketing and customer services.

Introducing your hidden gems tour to the world can be an exhilarating yet daunting task. These unique adventures promise unforgettable experiences off the beaten path, and promoting them effectively is key to attracting the right clients.

The travel industry is highly competitive, with numerous businesses vying for the attention of a discerning customer base. In such a landscape, having a strong brand identity is essential for standing out and achieving long-term success.

Your brand is the face of your business – it's how you present yourself to the world, how you differentiate yourself from competitors and how you connect with your target audience on a deeper level. That’s why you need to hire a brand identity agency. 

In a competitive digital landscape, user experience (UX) design has become the cornerstone of any successful online presence. Crafting seamless and intuitive UX has become a necessity for businesses, not just a luxury.

In today's cutthroat market, a powerful brand strategy is essential. It directs your messaging, moulds customer perception, and fuels lasting growth.But, developing a holistic brand strategy requires experience and objectivity. This is where a brand strategy agency comes in. This is a dedicated team of professionals who can hone in on your brand’s true potential.