Webflow is a wonderful platform that makes it remarkably easy to design and develop the ideal website for your brand. Whether you’re an individual or a company, Webflow’s scalability makes it an ideal fit for brands of all sizes.
Be that as it may, without adequate knowledge about the topic it can be difficult to appropriately market your Webflow website. In this article, we will take a closer look at different strategies that you can use to help promote your Webflow website.
From Search Engine Optimisation (SEO) to content marketing, and more, the options are nearly limitless. Let’s get into it.
Strategy #1: Focus on Search Engine Optimisation (SEO)
Search engine optimisation, or SEO, is a critical part of building successful websites.
This term refers to the process of improving your website’s visibility (also known as rankings) in the results pages of search engines like Google, Bing, and Yahoo.
By improving your website’s ranking on search engine results pages (or SERP for short), it increases the chances of potential customers or your overall target audience finding you.
When people search for products or services related to your company, ranking higher in SERP makes them more likely to click on your particular result.
Search Engine Optimisation techniques
SEO is a diverse field, which means that it has correspondingly many different techniques that can be applied in order to improve your site’s SERP rankings. Some of these include the following:
Keyword research
Keyword research is one of the most well-known and significant aspects of search engine optimizations. When people search for things and topics, they tend to rely on certain key words and phrases to do so. In SEO, these are known simply as keywords.
By identifying keywords that are relevant to your brand, which people use to search for information related to your business or niche, you can use them to make your content more likely to rank on search engine result pages.
It’s important to note that keywords can vary significantly between regions, with Americans often using significantly different keywords to residents of Great Britain or Australia. When trying to find keywords for your particular niche and topics, it’s essential to focus on your target location.
When incorporating keywords into your content, try to focus on using them naturally, so they don’t seem out of place, while also incorporating them into page headings, and meta information.
On-page optimisation
On-page optimisation is another essential aspect of SEO and refers to the overall optimisation of your website's content. This includes improving and editing titles, headings, and descriptions, so they include relevant keywords and provide valuable information to users.
This is one of the most important aspects of SEO since the user interface and user experience of the website often determines how much time people spend there. How well you optimise the on-page features of your site can play a significant role in metrics like click-through rates.
Another aspect of on-page SEO is that of internal and external linking. By building your website in such a way that you offer readers the opportunity to access other valuable information within your own website (internal linking) and on other trusted websites (external linking) you can significantly improve the user experience by helping them to find as much value as possible.
All in all, ensuring that you use valuable content and that you provide the best possible experience by using keywords and making it easy for users to find what they’re looking for, is essential if you want the best possible exposure on search engine results pages.
Technical SEO
An often-overlooked but critical part of SEO, technical SEO is concerned with ensuring that your website is technically sound and easily accessible to search engines. This involves performing tasks like optimising site speed, mobile-friendliness, and other technical factors.
Link building
If you’ve been involved with websites and content for any length of time, you’ve probably heard the term link building. It refers to the act of acquiring high-quality backlinks from other websites to your website.
Not only does this help to improve your website's authority and credibility in the eyes of search engines, but it also helps to increase traffic by directing people from other trusted websites to your own.
When you practise good external linking to other trustworthy (but not competing)websites, it actually improves your chances of getting backlinks. Since you are creating backlinks to related websites (thereby improving their SEO), you increase the likeliness that they may reciprocate.
In order to build good links, you also need to ensure that you’re creating solid content that offers high value. Sometimes, you may even be able to reach out to a website administrator or manager directly to find out about backlinking opportunities.
Why SEO is important
By implementing effective SEO strategies, you can attract more organic traffic to your website, generate leads, and ultimately grow your business. This makes this particular strategy an invaluable addition to your marketing efforts.
Always bear in mind that your first priority should be to offer value to your readers and target audience. SEO should be applied within the framework of that high-value context.
Why this strategy works well for Webflow websites
Webflow is an excellent choice for SEO and organic marketing. Not only is search engine optimisation a critical part of all modern websites, but Webflow offers a range of different SEO-specific tools that make it easier to accomplish the best possible SERP rankings.
Some of these include the following:
- Easy meta title and description editing
- Efficient sitemap management
- Simplistic 301 redirect setup
- Prompt and easy alt text editing
- Schema markups
It also offers a range of tools and features that facilitate great technical and on-page SEO, including the following:
- A clean URL structure
- Built-in mobile optimization and responsive design
- Fast loading times
- Page optimisation tools
Strategy #2: Content marketing
Another significant, but sometimes neglected, marketing strategy is the use of content marketing.
What is content marketing?
As the name suggests, content marketing is simply the act of marketing your brand or business through the creation of high-value content.
This may take the form of long-form content like blogs and guides, or short-form content like social media posts. It may also take the form of long-form or short-form video content.
Benefits of content marketing
When trying to market your Webflow site using content marketing, you can expect to experience a range of different benefits and advantages. Some of these include the following:
Building brand awareness
Content-based marketing is often an excellent way to build awareness around your brand. This is especially true since content marketing generally takes a different approach than most other marketing styles.
Rather than jumping straight into the marketing aspect of things, content marketing often takes the approach of answering a question or helping to solve a problem before introducing the brand as a force that can help the target audience with its products or services.
Generating leads
As mentioned above, content marketing often helps to poise a brand or business on the cusp of potential use by their target audience. It does this mainly by posing the brand or business as the potential answer to a problem.
As a result, content marketing can be a useful way to generate additional leads. It’s important to note that calls-to-action are a significant part of this. Readers will rarely do what you want them to unless they are prompted to do so.
Creating demand
Content marketing, when used correctly, can also help to create demand for your products and services. By using valuable content (this may be either long-form or short-form content, depending on the application) to inform readers about topics that concern them, you can create a demand for your products and services by pointing out how your brand or business can help.
Content marketing techniques
Thanks to Webflow’s native, built-in CMS, content marketing is easy when you use this platform. There are a range of different techniques that you can apply here, including the following:
Creating engaging, SEO-friendly content
The number one technique with content marketing is to identify and create engaging, high-quality content that will draw your target audience to your website.
There are many different types of content that you can create and use for your marketing efforts, some of these include the following:
- Blogging: Blogging is a popular way to attract additional traffic to your website, especially since it creates the opportunity to offer high-quality and engaging content while fully exploiting SEO techniques. If you create informative, engaging, and keyword-optimised blog posts, you can attract a fair amount of organic traffic.
- Article writing: Outside of blog-type posts and content, developing high-quality articles for publication on your website or in external publications is an excellent idea. It also creates an opportunity for you to use SEO techniques, but can get you excellent exposure.
- Video marketing: Video creation is one content creation sector that is rapidly picking up steam. It’s a brilliant way to engage your audience, even if they tend toward visual content rather than text-based content. When making video content you can produce videos like tutorials, explainer videos, or vlogs to capture visual learners.
- Infographics: Infographics are specially developed visual content that allow you to show your readers important information at a glance. By creating visually appealing infographics, you can simplify complex data and statistics, making it easier for your audience to take in essential information.
- Podcasts: Podcasts are some of the most popular types of audio-based content today. Typically, they take the form of long-form content based around a specific niche, topic, or industry. By producing this kind of audio content, you can reach listeners while they commute or multitask.
- Webinars: Webinars are highly popular forms of content since they allow people the opportunity to learn things, generally for free or at a low cost. When you host live or recorded webinars to educate your audience and generate leads, it creates an excellent platform to showcase your knowledge and experience.
- Ebooks and whitepapers: Similar to webinars, but based on text rather than video or audio, ebooks and whitepapers are when you create in-depth guides and reports to establish thought leadership. They’re another excellent way to showcase your brand’s experience and insight, and can help to draw people to your other content and services.
- Social media content: Social media marketing is one of the forerunners in marketing techniques today. These kinds of platforms are an excellent way to engage with potential clients, and allow you to draw people into the sales funnel. That’s why it’s a great idea to share engaging content on various social media platforms to build a community.
Promoting your content
Many people think that posting their content is sufficient. Unfortunately, that simply isn’t the case. Content promotion is an essential aspect of content marketing.
There are many different ways of distributing and promoting your content, including the following:
- Search Engine Optimization (SEO): The fact that SEO is a recurring theme is telling of the fact that it’s highly significant. By optimising your marketing content for search engines, you can improve organic visibility, gain more traffic, and get more leads..
- Social media marketing: While social media is a valid form of content, you can also use it to help promote the content that isn’t native to social media platforms. By sharing your content on relevant social media platforms, and preferably several of them, you can reach a wider audience and engage directly with your target audience.
- Email marketing: Cold email marketing is a pain for many people, and has made many brands skittish to use email marketing. However, it is an excellent way to promote your content. The key is to send email newsletters to your subscribers without spamming them. Instead, share high-quality content that they can benefit from, with marketing content being a part of the overall picture.
- Paid advertising: Paid advertising, or PPC, is a useful way to target specific types of people on online platforms. When you use paid advertising platforms like Google Ads and social media ads, it helps to boost visibility and gives you greater control over the type of demographic you’re targeting.
- Influencer marketing: It’s undeniable that influencers hold a fair bit of sway over the marketing world today. If you collaborate with influencers in your industry to reach their audience, it will boost your exposure while giving you access to a different segment of your target audience.
- Content syndication: It’s important to reach your content marketing efforts outwards as much as possible. Submit your content to relevant websites and publications to increase exposure and gain access to new potential clients.
Analyse your content’s performance
While creating and promoting content is fantastic, you also need to keep track of how it’s performing.
By using various analytics tools, you can find out which content is performing well, and why. This allows you to replicate your successes with future content, and identify elements that aren’t enhancing your marketing campaigns.
Thankfully, with Webflow’s native array of analytics tools, you can easily monitor your content and its performance.
Final thoughts
As you can see, there are many different ways for you to help market your Webflow website. Whether you’re using content marketing, or focusing on an organic SEO-type approach (or even a hybrid approach where you combine the two), it’s important to put your best foot forward.
If you think that your website can benefit from the input of a Webflow professional, take a closer look at our Webflow development services. From full website audits to assistance with designing and developing your website, we’d love to help you take your website to the highest possible level.
