Brand Identity Agency London
Craft a clear visual representation of your business.
What’s your brand’s visual identity? In a crowded marketplace, what sets you apart and makes your clients recognise you instantly? Whether it’s in the street or on social media, how will your clients connect with you?
Your brand identity is about far more than just logo design or font creation - it’s the complete visual representation of your brand as a whole. We're a niche London-based agency that can help you craft a brand identity that guides and shapes all future designs and collateral you create. The end result is a brand that’s coherent, recognisable and far more likely to gain traction among your target audience.
What is a brand identity?
A brand identity is the visual system that outlines how your brand appears across all digital and print media. It includes everything from colour references and usage guidelines to the types of graphics and style of photography to be included.
Why do you need a brand identity?
Rebranding. You may have an existing brand but want to expand it or change it somehow, for example if you’re targeting a new demographic, or launching a new destination.
Connection. It’s not just the words you say: how you say them is equally important. Having a unique and authentic brand identity helps you create a connection with your target audience to keep them engaged and, hopefully, turn them into ambassadors for your brand.
Consistency and coherence. A comprehensive brand identity helps define the parameters for how you’ll appear online and in print. It also helps create coherence internally among your employees, who are then aligned on the messaging that’s released externally.
Professionalism and trust. A coherent brand identity helps convey the idea that you’re a legitimate and professional company, which in turn builds trust among your target audience.
Differentiator. A brand identity can help solidify why you’re different from your competitors - and why your customers should engage with you rather than them.
What do I get?
Stylescapes.
We create a selection of stylescapes - similar to mood boards - outlining the potential visual approaches you could take and give design direction in terms of typography, colour palettes, imagery and iconography. Through these, we explore several potential paths for your brand, and help you decide on the ultimate final direction.
Benchmarking.
We look at your competitor landscape, including an analysis of how other brands in your same sector present themselves. Assuming you have an existing brand, we’ll look at what is working so we can keep some of it in the new identity.
Brand creation.
Next, we use an iterative process to define the design direction for your brand. We’ll create a number of versions to present to you, that we then hone and refine based on your feedback.
Brand guidelines.
We create a set of guidelines to be used in applying your visual identity that encompasses your brand logo, typography, colour palette, logo usage, iconography and photography. We also include applications for these guidelines in the form of mockups for your brand assets, such as business cards, letterheads, t-shirts, mugs, lanyards and more.
Execution.
In the final stage, we design the assets you’ll need including your logo, straplines, stacks and colour variants. We create both digital collateral (such as social media posts or header banners) and print collateral (such as business cards, posters, notebooks and more). We also include the style of photography and a sample of stock photos as part of your assets.
Ready to get started with defining your brand identity?
Chat to us today.
Why use Boost as your brand identity design agency?
Here’s what makes us different:
We take a comprehensive view.
A brand identity is often seen as simply your logo and colour palette. We go far deeper by considering every touchpoint your brand may have - whether online or offline. While we can create a standalone brand identity for you, it can be even more powerful when combined with a brand strategy that unpacks your business goals and motivations.
Breadth of knowledge.
We’re far more than just a branding agency. Because we’re specialists and understand the world of strategy and digital, we have a far more comprehensive outlook in considering the whole ecosystem in which your brand operates.
Varied experience.
Because we’ve worked with many brands within the travel and leisure sectors, and because our team is spread around the globe, we bring varied expertise and knowledge to the table, which makes for a wider breadth of creative inspiration.
It’s collaborative.
We don’t create your brand identity in isolation. Instead, we immerse ourselves in your brand and business, getting your input throughout the process. The end result is informed by your business insights combined with our design expertise.
FAQs.
Have any questions not covered in this list? Looking to partner with us? Contact us and let's talk!
What is a brand identity, and why is it important for my business?
How does the process of developing a brand identity work at your agency?
Can you update my existing brand identity?
What deliverables can I expect at the end of the branding project?
How do you ensure that the new brand identity resonates with my target audience?
How much does a brand identity cost?
Want a brand identity that truly sets your business apart?
Book a free intro call with our head of strategy now.
Our case studies.
Browse examples of websites we've created for other clients.
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What we do.
Brand Design
Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy.
Brand Experience
As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.
Brand Evolution
From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.