Rebranding agency
Reinvent your business with a rebrand
Your business’s brand is the way your clients identify you. That’s why rebranding can be a powerful tool for businesses looking to inject new vigour, connect with new audiences or simply stay relevant in the current market.
At Boost, we specialise in helping businesses rebrand within market trends through a creative and strategic approach.
Why rebranding matters for growing businesses.
Rebranding is more than just a cosmetic change. It's a strategic decision that can have a profound impact on your business's success. Here are some common reasons why businesses choose to rebrand:
Outdated brand identity. A brand that no longer resonates with your target audience or reflects your current values can stop growth.
Mergers & acquisitions. When two companies merge or one acquires the other, a new brand identity can unify the two.
Entering new markets. Expanding into new territories often requires a brand that aligns with the cultural nuances and preferences of the new audience.
Targeting new customer segments. If your business is shifting its focus to a different demographic, a rebrand can help you better connect with your new target market.
Key benefits of rebranding
Modernise your brand.
Stay current with evolving market trends and customer expectations while maintaining your core business values. A modern brand identity signals innovation and adaptability to your audience.
Boost brand perception.
Transform how customers view and interact with your business. A strategic rebrand can elevate your market position, strengthen customer loyalty, and enhance brand recognition.
Reach new audiences.
Connect with previously untapped markets and demographics through refreshed messaging and visual identity that resonates with your target audience.
Stay competitive.
Stand out in crowded markets with a distinctive brand identity that clearly communicates your unique value proposition and competitive advantages.
Our comprehensive rebranding services.
At Boost, we offer a full range of rebranding services so that your business's new identity is cohesive, compelling, and aligned with your goals. Our holistic approach covers every aspect of the rebranding process, from strategy to design to implementation.
01.
Brand audit & research.
Before we begin the rebranding process, we conduct a comprehensive audit of your current brand. This includes evaluating your brand’s strengths, weaknesses, and overall market positioning. We also conduct in-depth market research and competitor analysis to ensure your rebranding strategy is informed by data and insight.
02.
Brand strategy development.
We help you define your brand’s new strategy including positioning, mission, vision, and core values. This strategic foundation guides the rest of the rebranding process, ensuring that every element of your new brand identity reflects your goals.
03.
Visual identity redesign.
Your brand’s visual identity is its most recognisable element. We revamp your logo, colour palette, typography, and overall design to create a fresh, modern look that resonates with your audience and reflects your brand’s values.
04.
Brand messaging & voice.
A consistent and compelling voice is crucial for effective communication. We refine your brand’s tone, messaging, and storytelling across all platforms, ensuring that every interaction with your customers reflects your new identity.
05.
Website & digital rebranding.
Your website and online presence are often the first touchpoints for potential customers. That’s why they must be consistent with the rest of your branding. We redesign your website to reflect your new brand identity, improving user experience (UX) and user interface (UI) for seamless navigation and engagement.
06.
Marketing materials & collateral.
Rebranding involves updating all marketing assets, from business cards and brochures to social media templates and packaging. We make sure that your new brand identity is consistently applied across all materials to create a cohesive and professional image.
Why choose us?
Expert team.
At Boost, we understand the nuances involved in rebranding. We combine creativity, strategy, and market insights to help your business stand out in a competitive marketplace.
Strategic approach.
Our team doesn’t believe in one-size-fits-all solutions. Every step of our rebranding process is guided by data-driven insights and thorough market research, making sure that your new brand identity is tailored to your specific business goals.
Custom solutions.
No two businesses are the same, and your rebranding strategy should reflect that. We take the time to understand your unique challenges and aspirations, developing a custom solution that resonates with your audience.
End-to-end service.
We manage every aspect of the rebranding process, from strategy development to implementation, so you don’t have to worry about coordinating multiple vendors. Our comprehensive services ensure a seamless transition to your new brand identity.
Industry experience.
We’ve worked with clients across a variety of industries, from travel and leisure to technology and finance. Our experience allows us to understand the specific challenges your business faces and deliver a rebrand that meets your industry’s unique demands.
Our process.
01.
Discovery & brand audit.
Our comprehensive rebranding process begins with a thorough discovery phase, where we take a deep dive into your current brand position. During this crucial initial stage, we conduct evaluations of your existing brand presence, carefully analyse market opportunities, and identify key areas where improvements can make the most significant impact. This foundational work ensures that our rebranding strategy is built on solid insights and clear objectives.
02.
Strategic planning.
As your agency, we collaborate closely with your team to define an inspiring new brand vision that aligns with your business goals. Our team develops a detailed roadmap that guides every step of the transformation process. This strategic framework serves as our north star throughout the rebranding journey.
03.
Creative design & development.
Our creative team crafts a compelling visual identity that captures your brand's essence and resonates with your target audience. We develop a comprehensive suite of brand assets and design a cohesive digital presence that ensures your new brand identity shines across all platforms and touchpoints.
04.
Implementation.
Now we roll out your new brand identity across all channels and materials. This includes updating every brand touchpoint to ensure consistency and impact. We also provide comprehensive training to your team members, empowering them to become confident ambassadors of your new brand.
05.
Launch & support.
We actively manage your brand launch to create maximum impact and awareness, continuously monitor the implementation to ensure consistency and provide ongoing support to address any challenges that arise. Our team remains by your side well after the initial launch, ensuring your new brand maintains its strength and resonance in the marketplace.
FAQs.
Have any questions not covered in this list? Looking to partner with us? Contact us and let's talk!
How do I know if my business needs rebranding?
What is the difference between rebranding and a brand refresh?
Will rebranding affect my current customers?
How long does a typical rebranding project take?
How much does it cost to rebrand my business?
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Do you want to reposition your brand and stand out from the competition?
Get in touch with Boost today to discuss how we can help you rebrand.
Our latest work.
Browse examples of projects we've created for other clients.
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What we do.
Brand Design
Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy.
Brand Experience
As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.
Brand Evolution
From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.