Event content marketing
Engage your audience before, during, and after your event.
Your events can engage with your audience throughout every step of the process, from the planning phase, on the day, to the post-event marketing. That’s why at Boost, we specialise in event marketing services that help you maximise your engagement, reach, and return on investment for every event.
Whether you’re hosting a small workshop or a large-scale conference, effective event content can drive audience interaction and build stronger connections with potential customers.
Event content marketing is a comprehensive strategy that attracts attendees, keeps them involved throughout the event, and encourages ongoing engagement after the event is over.
What is event content marketing?
Event content marketing is a strategic approach that uses targeted content before, during, and after an event to create meaningful connections with your audience. It's about adding momentum and transforming single events into ongoing conversations that drive long-term engagement and business value.
Effective event content marketing not only fills seats but also builds deeper connections with attendees, leaving a lasting impression on your target audience while strengthening your brand's identity.
Why does event content marketing matter?
Build anticipation.
Crafting and sharing well-timed, engaging content before your event can increase registrations and build excitement for your attendees. Through blog posts, teaser videos, and social media campaigns, you can generate buzz and give potential attendees a taste of what’s to come.
Boost engagement during the event.
Live content, whether through social media, interactive experiences, or live streaming, helps maintain excitement and encourages participation. Attendees become more involved, leading to more meaningful engagement and better feedback.
Extend the event’s lifespan.
We know how much work goes into planning an event. That’s why we suggest post-event content such as recap videos, blogs, and case studies to help keep the conversation going.
Not only does this offer value to attendees who couldn’t experience everything live, but it also keeps your brand top of mind and continues generating interest.
And, this will drive repeat registrations for future events from previous attendees.
Our event content marketing services.
01.
Pre-event content creation.
We create engaging pre-event blog posts, social media campaigns, email newsletters, and landing pages to attract and inform potential attendees.
02.
On-site & live content strategy.
We develop real-time content during the event, including live social media updates, video highlights, and interactive experiences like Q&A sessions or live polls.
03.
Post-event content.
We use post-event blogs, case studies, recap videos, and testimonials to extend the event's lifespan and continue engaging attendees long after it's over.
04.
Event promotion & amplification.
We promote the event through strategic SEO, paid social ads, influencer partnerships, and other digital channels to create maximum visibility.
05.
Live streaming & video marketing.
We can stream your event live to reach global audiences and repurpose the footage into high-value content for additional uses.
06.
Social media engagement strategy.
We build social buzz before, during, and after the event with strategic content planning, hashtag development, influencer collaboration, and user-generated content.
07.
Event ROI reporting & analytics.
We track key metrics like engagement, attendance, and conversions, with detailed reporting that highlights the success of your content strategy. You can use this report to plan your next event, working off the interest that was generated through your content marketing.
Time travel theme: Back to the Future meets AI.
We developed a visual identity that merged Back to the Future aesthetics with a modern twist. The design featured retro-futuristic typography, neon colours and digital motifs that created a nostalgic yet contemporary vibe. This style was applied consistently across all event materials, ensuring a cohesive experience.
Why choose us?
Expertise in event content marketing.
With years of experience in executing content marketing strategies specifically tailored to events, we know how to craft content that drives engagement, boosts attendance, and amplifies your brand’s message.
Tailored strategies for every event.
From corporate summits to industry trade shows, we customise our approach to meet your event’s specific objectives and audience needs.
Proven success across industries.
We’ve delivered impactful event content for clients across various industries, ensuring measurable success and increased ROI.
Seamless integration with your team.
We work closely with your event and marketing teams to ensure our content strategy is aligned with your goals, delivering a seamless experience from planning to execution.
Our process.
01.
Discovery & goal setting.
We begin by understanding your event’s goals, audience, and desired outcomes, which allows us to craft a custom content strategy.
02.
Content planning.
Next, we develop a comprehensive content calendar that outlines the pre-event, live, and post-event content. This helps us create a cohesive and engaging experience.
03.
Execution & engagement.
Our team creates and distributes high-quality content across all relevant channels, ensuring maximum visibility and engagement at every stage of the event.
04.
Real-time monitoring.
We monitor the performance of our content strategies throughout the event, making adjustments as necessary to maximise engagement.
05.
Post-event reporting.
After the event, we analyse key metrics and provide a detailed report on what content performed best, along with actionable insights for future events.
FAQs.
Have any questions not covered in this list? Looking to partner with us? Contact us and let's talk!
What types of events can benefit from content marketing?
How far in advance should I start event content marketing?
Can you help with live event coverage?
How do you measure event content success?
Do you provide post-event reporting and analysis?
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Do you have an event that needs a solid content marketing strategy?
Reach out to us to find out how we can help generate leads, drive participation, and build loyalty among your attendees.
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